Pages

Look Towards A New Future

Jan 5, 2012

The World Market for Gastrointestinal Devices

This report, The World Market for Gastrointestinal Devices, details the market for endoscopes and other devices used for treating gastrointestinal conditions. There are many factors behind the growth of this market. Cancer is one of leading reasons for surgery with more than 1 million new cases of colon/rectum cancer reported each year around the world. Obesity is another reason for growth. More and more people worldwide are turning to gastric bypass (bariatric surgery) and gastric banding to aide in their weight loss, thus increasing the need for gastrointestinal endoscopy.

Improved technology is another driver for the market. Newer technologies such as the capsule endoscopy and other devices have also increased this market. These miniaturized in-vivo robots assist by performing several surgical functions such as visualization but are not attached to or constrained by laparoscopic tool lever arms. Using robotic cameras inside the body simplifies port and tool placement.

Gastrointestinal Devices Market

Published: January 2012
No. of Pages: 200



Kalorama’s World Market for Gastrointestinal Equipment provides device marketers, manufacturers and investors with market sizes and forecast for gastrointestinal devices, and equipment, including the following segments:
  • Endoscopes (Rigid, Flexible)
  • Capsule Endoscopes
  • Bariatric Surgery Devices
  • Ostomy Products
  • Enteral Feeding Pumps
  • Other
In addition the report provides the following important data to understanding the gastrointestinal device market:
  • Regional Breakout of Market (US, Europe, Japan, ROW)
  • Product Offerings of Major Vendors
  • Market Share by Major Vendor
  • Recent Mergers and Acquisitions
  • Discussion of Key Industry Trends
  • U.S. and Europe Procedure Volumes (Appendectomy, Bariatric Surgery, Cholecystectomy, Endoscopy, Intestine Transplant, Liver Transplant, Pancreas Transplant)
  • Drivers of Conditions: Stress, Alchohol, Smoking and Caffeine Consumption.
  • Information on Bariatric Surgery Reimbursement, Upper GI/Colonoscopy Reimbursement, Cholecystectomy Reimbursement
  • Profiles of Leading Instrument and Equipment Suppliers
Knowing the competitors operating in any device market is crucial to understanding the opportunities. Kalorama has analyzed the key companies in the GI space. Coverage the following companies is included:
  • Boston Scientific Corporation
  • Conmed Corporation
  • Covidien Ltd.
  • Fujinon
  • Given Imaging, Ltd.
  • Johnson & Johnson (Ethicon Endo-Surgery)
  • Karl Storz GmbH & Co KG
  • Olympus Corporation
  • Pentax
  • Stryker Corporation
  • Welch Allyn
In the development of this Kalorama report, research into corporate publications, annual reports, government databases and medical journals was enhanced by a primary research effort involving interviews with market experts and executives to obtain important insights, confirm trends and market forecasts.
Table of Contents
CHAPTER ONE: EXECUTIVE SUMMARY
Background
Scope and Methodology
Size and Growth of the Market
Key Issues and Trends Affecting Market
Leading Competitors
CHAPTER TWO: INTRODUCTION
Overview
Structural Organization of the Gastrointestinal System
The Mouth and Salivary Glands
Esophagus
Stomach
Small Intestines
Duodenum Section
Jejunum Section
Ileum Section
Large Intestines
Cecum Section
Colon Section
Rectum Section
Liver
Gall Bladder
Pancreas
Upper Gastrointestinal Diseases
GERD (gastroesophageal reflux disease)
Esophageal Cancer
Stomach Cancer
Ulcers
Lower Gastrointestinal Diseases
Colon Cancer
Crohn’s Disease and Ulcerative Colitis
Crohn’s Disorders
Diverticulitis
Hemorrhoids
Irritable Bowel Syndrome (IBS)
Accessory System Diseases
Liver Cancer
Pancreas
Diagnostic Procedure Examples
Abdominal Ultrasonography
Abdominal X-rays
Barium Enema and Barium Swallow
Abdominal Angiogram
Cholecystography
Upper Gastrointestinal Series
Cholescintigraphy
Computed Tomography (CT or CAT) Scan
Endoscopy Diagnostic Procedures
Anoscopy
Colonoscopy
Endoscopic Retrograde Cholangiopancreatography
Enteroscopy
Esophagogastroduodenoscopy
Proctoscopy
Sigmoidoscopy
Capsule Endoscopy
Treatment Procedure Examples
Appendectomy
Bariatric Surgery
Restrictive Surgery
Combined Restrictive and/or Malabsorptive Surgery
Cholecystectomy
Colostomy
Liver Biopsy
Liver Transplantation
Procedure Volumes
Bariatric surgery
Risk Factors Contributing to Gastrointestinal Disease
Age and Gastrointestinal Disease
Impact of Heavily Caffeinated Foods and Drinks
Tobacco and Alcohol Use
Tobacco
Alcohol
Stress
Heredity
Obesity
CHAPTER THREE: MARKET TRENDS
Overview
World Demographics
Aging Population
Life Expectancy and the Growing Incidence of Gastrointestinal Disease
Insurance and Reimbursement Trends
Health Insurance Coverage Trends
United States
Reimbursement Trends
Given Imaging and PillCam Reimbursement
Obesity and Gastrointestinal Disorders
Trends in Bariatric Surgery
Growing Demand for Gastrointestinal Endoscopy Procedures
Patient Advantages of Gastrointestinal Endoscopy
Bariatric Surgery and Endoscopy Techniques
Endoscopy and Colorectal Cancer
Endoscopy and Foreign Body Removal
Robotics and Endoscopic Surgery
Natural Orifice Translumenal Endoscopic Surgery
Trends in Gastroenterology Professionals
CHAPTER FOUR: PRODUCT ANALYSIS
Competitor Market Shares and Analysis
Primary Location of Providers
Competitive Outlook
Description of Leading Suppliers and Products
Abbott Laboratories
Aesculap Surgical
Boston Scientific
Coloplast Group
ConMed
ConvaTec
Cook Medical
Covidien
Ethicon- Endo
Fresenius Kabi
Fujinon Endoscopy
Given Imaging
Karl Storz
Lumenis
Olympus Optical
Pentax Medical
Richard Wolf
Stryker Corporation
US Endoscopy
Welch Allyn
Acquisitions and Collaborations
Given Imaging and Sierra Scientific
Covidien and BARRX Medical
Olympus Corporation and Gyrus Plc.
Olympus and Spirus Medical
Given Imaging and Fujifilm
Pentax and Hoya
Karl Storz and Endogastric
Stryker and Sightline Technologies
General Product Descriptions
Endoscopes
Viewing Sheath (Scope)
Flexible
Rigid
Light Source
Fiberoptic Lighting
Bulbs
Projection Lamp
Power Source
Battery Box
Rheostat
Cameras and Video Support
Hand Instruments
Electrosurgical and Radiofrequency Instruments
Insufflators
Lasers
Other (disposables)
CHAPTER FIVE: MARKET ANALYSIS
Market Overview
Market Analysis by Country
Market Analysis by Product Classification
CHAPTER SIX: LEADING MANUFACTURERS
Overview
Boston Scientific Corporation
ConMed Corporation
Covidien Plc
Fujinon Endoscopy
Given Imaging, Ltd.
(Ethicon Endo-Surgery)
Karl Storz GmbH & Co KG
Olympus Corporation
Stryker Corporation
Welch Allyn
APPENDIX: COMPANIES OF INTEREST
APPENDIX II: ORGANIZATIONS
American Society of Gastrointestinal Endoscopy
American Society for Bariatric Physicians
American Society for Metabolic and Bariatric Surgery
Crohn’s & Colitis Foundation of America, Inc.
European Liver Transplant Registry – ELTR
European Liver and Intestine Transplant Association (ELITA)
International Foundation for Functional Gastrointestinal Disorders
National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK)
Society of Gastroenterology Nurses and Associates, Inc.
Society of American Gastrointestinal Endoscopic Surgeons (SAGES)
Wound, Ostomy and Continence Nurses Society
LIST OF EXHIBITS

CHAPTER ONE: EXECUTIVE SUMMARY

Table 1-1: Global Gastrointestinal Equipment, Device Market Analysis, 2007-2016
Figure 1-1: Global Gastrointestinal Equipment, Device Market Analysis, 2007-2016
CHAPTER TWO: INTRODUCTION
Table 2-1: Selected Bariatric Surgery Devices, by Company
Figure 2-1: U.S. and Europe Procedure Volumes for Digestive System*
Figure 2-2: U.S. Civilian Consumption of Selected Beverages, Per Capita, 1980 to 2010
Table 2-3: Percent of Smokers by Country
Figure 2-3: Average Percent of Smokers Worldwide in Developed Regions
Figure 2-4: Alcohol Consumption in the United States, 1980-2010
Table 2-4: Signs of Stress: Unemployment Rate, Real GDP, Suicide Rates by Country
Table 2-5: Estimated Obesity by Country 2009 Estimates
Figure 2-5: Estimated Obesity by Country as a Portion of Total Population 2009 Estimates
Figure 2-6: Increases in Obesity by Country—2007 and 2009 Figures
Table 2-6: Obesity Rates by State, 2008-2009
CHAPTER THREE: MARKET TRENDS
Table 3-1: World Population by Selected Geographical Region, 2010 – 2050
Figure 3-1: World Population by Selected Geographical Region, 2010-2050
Table 3-2: Percent Population Over 65 by Year and Region, 2010-2050
Figure 3-2: Estimated World Population by Age, 2010 and 2050
Table 3-3: Average Life Expectancy in Years by Country 1980, 2004 and 2009
55 Figure 3-3: Average Life Expectancy in Years by Country 1980 and 2009
Table 3-4: Health Insurance Trends in the United States, 2008 and 2009
Table 3-5: Medicare Trends in the United States, 1990-2010
Figure 3-4: Medicare Trends in the United States, 1990-2010
Table 3-6: Bariatric Surgery Reimbursement, 2011
Table 3-6 (continued): Bariatric Surgery Reimbursement, 2011
Table 3-7: Upper GI/Colonoscopy Reimbursement, 2011
Table 3-8: Colectomy Reimbursement, 2011
Table 3-9: Appendectomy Reimbursement, 2011
Table 3-10: Cholecystectomy Reimbursement, 2011
Table 3-11: Digestive Disorders Associated with Obesity
CHAPTER FOUR: EXECUTIVE SUMMARY
Table 4-1: Gastrointestinal Equipment, Device, and Consumable Market Estimated Revenues and Market Share of Leading Suppliers 2011
Figure 4-2: Gastrointestinal Equipment, Device, and Consumable Market Estimated Revenues and Market Share of Leading Suppliers 2011
Table 4-2: Leading Gastrointestinal Instrument and Equipment Suppliers by Primary Location, 2011
Figure 4-2: Distribution of Primary Location for Leading Gastrointestinal Instrument and Equipment Suppliers, 2011
CHAPTER FIVE: MARKET ANALYSIS
Table 5-1: Global Gastrointestinal Equipment, Device Market Analysis, 2007-201
Figure 5-1: Global Gastrointestinal Equipment, Device Market Analysis, 2007-2016
Table 5-2: Global Gastrointestinal Equipment, Device Market Analysis by Region/Country(US, Europe, Japan, ROW), 2011
Figure 5-2: Global Gastrointestinal Equipment, Device Market Analysis by Region/Country, 2011
Table 5-3: Global Gastrointestinal Equipment, Device Market Analysis Estimated Sales by Product Segment (Endoscopes, Capsule Endoscopes, Bariatric Surgery Devices, Ostomy Products, Enteral Feeding Pumps, Other) 2007-2016
Figure 5-3: Global Gastrointestinal Equipment, Device Market Analysis Estimated Sales by Product Segment 2007-2016
Figure 5-4: Global Gastrointestinal Equipment, Device Market Analysis Estimated Sales by Product Segment 2011 and 2016
Figure 5-5: Market for Endoscopes by Type – Flexible vs. Rigid
CHAPTER SIX: LEADING MANUFACTURERS
Figure 6-1: Boston Scientific’s Net Revenues, 2009-2011
Figure 6-2: ConMed’s Net Revenues, 2009 – 2011
Figure 6-3: Covidien’s Net Revenues, 2009 – 2011
Figure 6-4: Given Imaging’s Net Revenues 2009-2011
Figure 6-5: Johnson & Johnson and Ethicon Endo-Surgery’s Net Revenues, 2009-2011
Figure 6-6:Olympus’ Net Revenues, 2009 – 2011
Figure 6-7:Stryker’s Net Revenues, 2009 – 2011