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Look Towards A New Future

Aug 10, 2010

Stationery and Cards Sales via Key Retail Formats in Norway to 2013

Stationery and Cards Sales via Key Retail Formats in Norway to 2013


Introduction
Datamonitor's 'Stationery and Cards Sales via Key Retail Formats in Norway to 2013' databook provides market value data for two key market segments and eight key retail distribution channels. It focuses on data and analysis of market revenues and segmentation. It also provides historic and forecast data, as well as a comparison against the top five countries in the market.
Scope
  • Stationery and cards retail sales revenues and analysis from 2003 to 2008 and forecast values up to 2013.
  • Market value of two categories: greeting cards and stationery
  • Current and forecast analysis of sales via major retail channels in the stationery and cards industry as well as its sub-categories
Highlights
  • Stationery and Cards retail sales in Norway increased at a compound annual growth rate of 4.8% between 2003 and 2008.
  • Stationery sales led the stationery and cards market with a share of 65.5% in 2008. Music, video, books and stationery retailers were the leading retail format for stationery in 2008.
Reasons to Purchase
  • Design effective marketing and sales strategies by identifying the key growth categories and retail formats in terms of sales
  • Develop business strategies by understanding the quantitative trends within the stationery and cards market in Norway
  • Understand the future direction of the market with reliable historical data and full five year forecasting
TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
STATIONERY AND CARDS RETAIL SALES OVERVIEW 6
Stationery and cards retail market definition 6
Stationery and cards sales overview 7
Stationery and cards retail sales value, 2003–08 8
Stationery and cards retail sales value, 2008–13 9
STATIONERY AND CARDS MARKET SEGMENTATION 10
Market sales analysis by category, 2003–08 10
Market sales analysis by category, 2008–13 12
STATIONERY AND CARDS SALES ANALYSIS BY KEY RETAIL FORMATS 14
Retail format definitions 14
Stationery and cards sales analysis by key retail formats, overview 17
Stationery and cards sales analysis by key retail formats, 2003–08 18
Stationery and cards sales analysis by key retail formats, 2008–13 19
GREETING CARDS SALES ANALYSIS BY KEY RETAIL FORMATS 20
Greeting cards sales analysis by key retail formats, overview 20
Greeting cards sales analysis by key retail formats, 2003–08 21
Greeting cards sales analysis by key retail formats, 2008–13 22
STATIONERY SALES ANALYSIS BY KEY RETAIL FORMATS 23
Stationery sales analysis by key retail formats, overview 23
Stationery sales analysis by key retail formats, 2003–08 24
Stationery sales analysis by key retail formats, 2008–13 25
STATIONERY AND CARDS RETAIL SALES – COUNTRY COMPARISON 26
Stationery and cards retail sales value of top five countries, 2003–13 26
APPENDIX 28
Methodology 28
Related research 29
Datamonitor consulting 29
Disclaimer 29


LIST OF FIGURES
Figure 1: Sales of stationery and cards in Norway value ($m), 2003–13 7
Figure 2: Sales of stationery and cards in Norway, value ($m), 2003–08 8
Figure 3: Forecast sales of stationery and cards in Norway, value ($m), 2008–13 9
Figure 4: Sales of stationery and cards in Norway, value break down by category ($m), 2003–08 10
Figure 5: Sales of stationery and cards in Norway, value break down by category (%), 2008 11
Figure 6: Forecast sales of stationery and cards in Norway, value break down by category ($m), 2008–13 12
Figure 7: Sales of stationery and cards in Norway, value break down by category (%), 2013 13
Figure 8: Stationery and cards, Norway, revenue split by key retail formats (%), 2008 17
Figure 9: Greeting cards, Norway, revenue split by key retail formats (%), 2008 20
Figure 10: Stationery, Norway, revenue split by key retail formats (%), 2008 23
Figure 11: Stationery and cards, growth comparison (value $m), top five countries 26


LIST OF TABLES
Table 1: Stationery and cards retail market definition 6
Table 2: Sales of stationery and cards in Norway, value ($m), 2003–13 7
Table 3: Sales of stationery and cards in Norway, value ($m and NOKm), 2003–08 8
Table 4: Forecast sales of stationery and cards in Norway, value ($m and NOKm), 2008–13 9
Table 5: Sales of stationery and cards in Norway, value break down by category ($m), 2003–08 10
Table 6: Forecast sales of stationery and cards in Norway, value break down by category ($m), 2008–13 12
Table 7: (Part 1) Retail format definitions 14
Table 8: (Part 2) Retail format definitions 15
Table 9: (Part 3) Retail format definitions 16
Table 10: Stationery and cards, Norway, revenues split by key retail formats ($m), 2003–08 18
Table 11: Stationery and cards forecast, Norway, revenues split by key retail formats ($m), 2008–13 19
Table 12: Greeting cards, Norway, revenues split by key retail formats ($m), 2003–08 21
Table 13: Greeting cards forecast, Norway, revenues split by key retail formats ($m), 2008–13 22
Table 14: Stationery, Norway, revenues split by key retail formats ($m), 2003–08 24
Table 15: Stationery forecast, Norway, revenues split by key retail formats ($m), 2008–13 25
Table 16: Global Stationery and cards market split (value $m), top five countries 27