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Look Towards A New Future

Aug 10, 2010

Gardening and Outdoor Living Sales via Key Retail Formats in Norway to 2013

Gardening and Outdoor Living Sales via Key Retail Formats in Norway to 2013


Introduction

Datamonitor's 'Gardening and Outdoor Living Sales via Key Retail Formats in Norway to 2013' databook provides market value data for five key market segments and eight key retail distribution channels. It focuses on data and analysis of market revenues and segmentation. It also provides historic and forecast data, as well as a comparison against the top five countries in the market.
Scope
  • Gardening and outdoor living retail sales revenues and analysis from 2003 to 2008 and forecast values up to 2013.
  • Market value of five categories: garden buildings, garden tools, garden utensils, outdoor living, and plants, shrubs and growing media.
  • Current and forecast analysis of sales via major retail channels in the gardening and outdoor living industry as well as its sub-categories
Highlights
  • Gardening and Outdoor Living retail sales in Norway increased at a compound annual growth rate of 1.8% between 2003 and 2008.
  • Plants, shrubs and growing media sales led the gardening and outdoor living market with a share of 40.7% in 2008. Home improvement and gardening supplies retailers were the leading retail format for plants, shrubs and growing media in 2008.
Reasons to Purchase
  • Design effective marketing and sales strategies by identifying the key growth categories and retail formats in terms of sales
  • Develop business strategies by understanding the quantitative trends within the gardening and outdoor living market in Norway
  • Understand the future direction of the market with reliable historical data and full five year forecasting
TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
GARDENING AND OUTDOOR LIVING RETAIL SALES OVERVIEW 6
Gardening and outdoor living retail market definition 6
Gardening and outdoor living sales overview 7
Gardening and outdoor living retail sales value, 2003–08 8
Gardening and outdoor living retail sales value, 2008–13 9
GARDENING AND OUTDOOR LIVING MARKET SEGMENTATION 10
Market sales analysis by category, 2003–08 10
Market sales analysis by category, 2008–13 13
GARDENING AND OUTDOOR LIVING SALES ANALYSIS BY KEY RETAIL FORMATS 16
Retail format definitions 16
Gardening and outdoor living sales analysis by key retail formats, overview 19
Gardening and outdoor living sales analysis by key retail formats, 2003–08 20
Gardening and outdoor living sales analysis by key retail formats, 2008–13 21
GARDEN BUILDINGS SALES ANALYSIS BY KEY RETAIL FORMATS 22
Garden buildings sales analysis by key retail formats, overview 22
Garden buildings sales analysis by key retail formats, 2003–08 23
Garden buildings sales analysis by key retail formats, 2008–13 24
GARDEN TOOLS SALES ANALYSIS BY KEY RETAIL FORMATS 25
Garden tools sales analysis by key retail formats, overview 25
Garden tools sales analysis by key retail formats, 2003–08 26
Garden tools sales analysis by key retail formats, 2008–13 27
GARDEN UTENSILS SALES ANALYSIS BY KEY RETAIL FORMATS 28
Garden utensils sales analysis by key retail formats, overview 28
Garden utensils sales analysis by key retail formats, 2003–08 29
Garden utensils sales analysis by key retail formats, 2008–13 30
OUTDOOR LIVING SALES ANALYSIS BY KEY RETAIL FORMATS 31
Outdoor living sales analysis by key retail formats, overview 31
Outdoor living sales analysis by key retail formats, 2003–08 32
Outdoor living sales analysis by key retail formats, 2008–13 33
PLANTS, SHRUBS AND GROWING MEDIA SALES ANALYSIS BY KEY RETAIL FORMATS 34
Plants, shrubs and growing media sales analysis by key retail formats, overview 34
Plants, shrubs and growing media sales analysis by key retail formats, 2003–08 35
Plants, shrubs and growing media sales analysis by key retail formats, 2008–13 36
GARDENING AND OUTDOOR LIVING RETAIL SALES – COUNTRY COMPARISON 37
Gardening and outdoor living retail sales value of top five countries, 2003–13 37
APPENDIX 39
Methodology 39
Related research 40
Datamonitor consulting 40
Disclaimer 40


LIST OF FIGURES
Figure 1: Sales of gardening and outdoor living in Norway, value ($m), 2003–13 7
Figure 2: Sales of gardening and outdoor living in Norway, value ($m), 2003–08 8
Figure 3: Forecast sales of gardening and outdoor living in Norway, value ($m), 2008–13 9
Figure 4: Sales of gardening and outdoor living in Norway, value break down by category ($m), 2003–08 10
Figure 5: Sales of gardening and outdoor living in Norway, value break down by category (%), 2008 12
Figure 6: Forecast sales of gardening and outdoor living in Norway, value break down by category ($m), 2008–13 13
Figure 7: Sales of gardening and outdoor living in Norway, value break down by category (%), 2013 15
Figure 8: Gardening and outdoor living, Norway, revenue split by key retail formats (%), 2008 19
Figure 9: Garden buildings, Norway, revenue split by key retail formats (%), 2008 22
Figure 10: Garden tools, Norway, revenue split by key retail formats (%), 2008 25
Figure 11: Garden utensils, Norway, revenue split by key retail formats (%), 2008 28
Figure 12: Outdoor living, Norway, revenue split by key retail formats (%), 2008 31
Figure 13: Plants, shrubs and growing media, Norway, revenue split by key retail formats (%), 2008 34
Figure 14: Gardening and outdoor living, growth comparison (value $m), top five countries 37


LIST OF TABLES
Table 1: Gardening and outdoor living retail market definition 6
Table 2: Sales of gardening and outdoor living in Norway, value ($m), 2003–13 7
Table 3: Sales of gardening and outdoor living in Norway, value ($m and NOKm), 2003–08 8
Table 4: Forecast sales of gardening and outdoor living in Norway, value ($m and NOKm), 2008–13 9
Table 5: Sales of gardening and outdoor living in Norway, value break down by category ($m), 2003–08 11
Table 6: Forecast sales of gardening and outdoor living in Norway, value break down by category ($m), 2008–13 14
Table 7: (Part 1) Retail format definitions 16
Table 8: (Part 2) Retail format definitions 17
Table 9: (Part 3) Retail format definitions 18
Table 10: Gardening and outdoor living, Norway, revenues split by key retail formats ($m), 2003–08 20
Table 11: Gardening and outdoor living forecast, Norway, revenues split by key retail formats ($m), 2008–13 21
Table 12: Garden buildings, Norway, revenues split by key retail formats ($m), 2003–08 23
Table 13: Garden buildings forecast, Norway, revenues split by key retail formats ($m), 2008–13 24
Table 14: Garden tools, Norway, revenues split by key retail formats ($m), 2003–08 26
Table 15: Garden tools forecast, Norway, revenues split by key retail formats ($m), 2008–13 27
Table 16: Garden utensils, Norway, revenues split by key retail formats ($m), 2003–08 29
Table 17: Garden utensils forecast, Norway, revenues split by key retail formats ($m), 2008–13 30
Table 18: Outdoor living, Norway, revenues split by key retail formats ($m), 2003–08 32
Table 19: Outdoor living forecast, Norway, revenues split by key retail formats ($m), 2008–13 33
Table 20: Plants, shrubs and growing media, Norway, revenues split by key retail formats ($m), 2003–08 35
Table 21: Plants, shrubs and growing media forecast, Norway, revenues split by key retail formats ($m), 2008–13 36
Table 22: Global gardening and outdoor living market split (value $m), top five countries 38