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Look Towards A New Future

Aug 16, 2010

Australia Pharmaceutical Market Overview - Reforms and continued price cuts will change the healthcare landscape now available at ReportsandReports

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Introduction

The prescription pharmaceutical market in Australia was valued at $9.1 billion in 2009. Key growth drivers include the growing use of chronic high-value innovative treatments driven by a rising elderly population and high public spending as a proportion of total healthcare expenditure.

Scope

* Overview of Australia’s socioeconomics and demographics, healthcare system, regulation, pricing and reimbursement and intellectual property position.

* Assesses the size of Australia’s pharmaceutical market by prescribing setting, therapy area, leading brands and by leading companies.

* Examines Australia’s generics and biosimilars landscape in terms of regulatory issues, level of penetration, key players and degree of brand erosion.

* Quantifies Australia’s R&D and manufacturing infrastructure for the leading pharmaceutical companies, including key metrics and domestic M&A analysis.

Highlights

Australia’s health expenditure totaled $81.8 billion, representing 9.1% of gross domestic product (GDP) in the financial year of 200708, which is the same percentage of GDP as the previous year. Australia’s health expenditure as a proportion of GDP has been comparable to that seen in Europe, with most of its spending coming from the government.

Lipitor (atorvastatin, Pfizer) generated significantly higher sales than any other brand on the Australian pharmaceutical market in 2009 ($550m). The second and third highest-selling brands, Crestor (rosuvastatin; AstraZeneca) and Nexium (esomeprazole; AstraZeneca), lag far behind Lipitor and did not even reach half of its sales.

Compared with Europe, where 17 biosimilars of five different molecules have been approved since 2006, Australia’s biosimilar market is small, particularly in terms of sales at $45,000. Somatropin is the only biologic that has biosimilar versions available, although the market is still very much dominated by the original branded product.

Reasons to Purchase

* Evaluate the evolving regulatory landscape and the impact of pricing and reimbursement controls on market access.

* Quantify the size and growth of the prescription pharmaceutical market in Australia, analyzing key therapy areas, brands and companies.

* Assess drivers and resistors of generic and biosimilars uptake in Australia and the level of erosion brands can expect to face post patent expiry.

Table Of Contents

ABOUT DATAMONITOR HEALTHCARE

About the Healthcare Strategic Analysis Team

Geographic-specific reports:

Global issue reports:

About the Healthcare Asia-Pacific Team

1. Australia – Executive Summary

Strategic scoping and focus

Key findings – healthcare drivers and resistors in Australia

Australia – Socio-demographic and economic analysis

Socio-demographic trends

Socio-economic trends

Australia – Healthcare system and drug regulatory analysis

Healthcare expenditure

Healthcare system overview

Regulatory issues

Pricing and reimbursement issues

Australia – Prescription pharmaceutical sales analysis

Pharmaceutical market size

Leading therapy areas

Leading prescription pharmaceutical brands

Leading pharmaceutical companies

Australia – Drug expiry analysis

Generics market

Brand erosion post patent expiry

Biosimilars market

Australia – Pharmaceutical industry infrastructure analysis

Pharmaceutical industry infrastructure overview

R&D infrastructure trends

Manufacturing infrastructure trends

Related reports

Upcoming related reports

Table of Contents

2. Australia – Socio-demographic and economic Analysis

Key findings

Socio-demographic trends

Socio-economic trends

Demographic trends in Australia

High population growth is a hot topic in Australia

Australia’s birth rate is expected to stabilize

Proportion of elderly individuals is set to rise

Australia’s life expectancy is one of the highest compared with other markets

Australia is a culturally and ethnically diverse country

Ischemic heart disease tops disease burden in Australia

Political climate in Australia

Federal elections are set for August 21, 2010

The 2010-11 Budget shows that the government’s priorities include reforms in health and hospitals

Memorandum of Understanding (MoU) is good for innovators, but not so good for generics companies

Fifth Community Pharmacy Agreement was received positively all around

Australia’s economy performs relatively well despite global downturn

Australia is doing comparatively well in the face of the global financial crisis

Unemployment rate experienced a small setback

Business environment in Australia

Corporate tax rate is high compared with other medium-sized OECD countries, but likely to be lowered

Unexpected price cuts led to uncertainty in Australia’s pharmaceutical business environment

Historically strong Australian biotechnology industry took a big hit from global downturn

3. Australia – Healthcare system and drug regulatory analysis

Key findings

Healthcare expenditure

Healthcare system overview

Regulatory issues

Pricing and reimbursement issues

Healthcare expenditure – Australia’s growth in pharmaceutical spending is under debate

Australia’s healthcare system

The structure of the Australian healthcare system is complex

Reforms aim to decrease complexity and inequalities by changing the funding and governance of health and hospitals

Government focuses on early intervention and the integration of care in the community

Medicare provides Australians with a range of free services

Medicare Australia funds and provides public healthcare services

Pharmaceutical Benefits Scheme (PBS) funds the use of prescription drugs

The Australian government promotes the uptake of private health insurance

GP Super Clinics will be established in order to improve access to primary care

Australia’s hospital system is split between a public and private market

Rural and Indigenous health are key focal points

National Medicines Policy aims to improve health outcomes through appropriate access to medicines

The Pharmaceutical Health and Rational Use of Medicines Committee and National Prescribing Service focus on quality use of medicines

Regulatory issues in Australia

Therapeutic Goods Administration (TGA) largely adopts EU standards

The Advisory Committee on Prescription Medicines (ACPM) has taken over from the Australian Drug Evaluation Committee (ADEC)

New organizational structure was put in place in mid-2010

New fees for the evaluation of prescription medicines

Therapeutic Goods Administration (TGA) reforms aim to reduce regulatory burden

Accelerated application entry and improved application coordination (streamlined submission process)

Increased transparency of prescription medicine regulatory process (the AusPAR project)

Improved access to prescription medicine information (the PI/CMI project)

The ‘biologicals framework’ refreshes regulations for biologicals

Intellectual property environment

Standard 20-year patent can be extended by up to 5 years

Data exclusivity is 5 years, during which ‘springboarding’ is allowed

Pricing reforms may encourage ‘evergreening’

Drug counterfeiting is less of a problem in Australia than in other developed markets

Drug importation is controlled by the government and patent holders

Drug reimbursement in Australia

Reimbursement is decided by the Pharmaceutical Benefits Advisory Committee (PBAC)

High level of evidence is needed for a drug to be added to reimbursement list

Transparency in PBAC decisions has improved

Probability of a positive PBAC outcome was 75% in 2009, but lower for major applications

Parallel applications to the TGA and PBAC will become possible from 2011

AUD10m ($7.9m) threshold for cabinet approval remains

Section 100 programs provide drugs under special arrangements

Drug pricing in Australia

Prices are negotiated by the Pharmaceutical Benefits Pricing Authority (PBPA)

Latest Pharmaceutical Benefits Scheme (PBS) reforms led to considerable drug price reductions

The price disclosure program singles out generics for further price cuts

Criticized ‘therapeutic groups’ have been put to a halt by the Memorandum of Understanding (MoU)

The PBPA uses different types of pricing models

Reference pricing method is mainly used for products in Formulary 1

Cost Plus method is mainly used for products in Formulary 2

Weighted Average Monthly Treatment Cost (WAMTC) is a key feature in therapeutic groups

Risk sharing agreements lack transparency

Special patient contributions apply in some cases

The Access to Medicines Working Group (AMWG) facilitates discussion between the government and pharmaceutical industry on PBS reforms

PBAC evaluates bDMARDs in cost-effectiveness review

Australian Government Productivity Commission highlights specific concerns about the regulation of medicines in Australia

Requirement for multiple ethics approvals

Timeliness and cost of manufacturing audits/GMP assessments

TGA transparency and communication

Concerns about PBS listing and pricing processes

Delays in achieving PBS listing due to overlapping processes

Concerns about marketing and advertising rules

Australia’s healthcare reforms

4. Australia – Prescription pharmaceutical sales analysis

Key findings

Pharmaceutical market size

Leading therapy areas

Leading prescription pharmaceutical brands

Leading pharmaceutical companies

Pharmaceutical market size in Australia

Leading therapy areas in Australia

Cardiovascular drugs hold the largest share of the Australian market value

Central nervous system products hold the second-largest share of the Australian market value

Musculoskeletal drugs exhibited the strongest growth in sales in 2005-09 and 2008-09

The hematology class experienced the most rapid decline in growth

Leading pharmaceutical brands in Australia

Lipitor achieved by far the highest sales in Australia in 2009, but generics are expected in 2012

Crestor experiences a huge uptake in sales but may face price cuts and uncertain patent protection

Nexium’s sales are going strong despite its price being linked to generic omeprazole

Leading companies in the Australian pharmaceutical market

Leading international companies active in Australia account for 63% of the pharmaceutical market

Leading Australian companies only make up 7% of the Australian pharmaceutical market

Sigma Pharmaceuticals

CSL

iNova Pharmaceuticals

5. Australia – Drug expiry analysis

Key findings

Generics market

Brand erosion post patent expiry

Biosimilars market

Australia generics market dynamics

Australia generics volume uptake

Australia generics value uptake

Drivers and resistors in the Australian generics market

Brand substitution is allowed if equivalence has been shown

Prevention of brand substitution by physicians is possible, but uncommon

Competing on price is difficult for generics manufacturers in Australia

High generics prices are targeted in continued price cuts

Pharmacists receive AUD1.50 for each script of a premium-free PBS drug they dispense

The Generic Medicines Industry Association (GMiA) unites key generics players

The National Prescribing Service (NPS) promotes generics education

Key generics players in Australia

Generic simvastatin is main single source of income for key generics players in Australia

Opportunities for the generics industry

Small molecule brand erosion in Australia

Overview of drugs analyzed

Mean level of brand erosion in Australia

Brand erosion in the Australian retail and hospital setting

Brand erosion by therapy area in Australia

Brand erosion by drug formulation in Australia

Biosimilars market dynamics in Australia

Drivers of biosimilar uptake – Australia bases its biosimilar approval pathway on that of the EU

Resistors of biosimilar uptake – limitations around reimbursement may cast a shadow over the commercial attractiveness of biosimilars in Australia

Somatropin is the only biosimilar available in Australia

Key players in the Australian biosimilars market

Monoclonal antibodies represent a major opportunity for the biosimilars industry

Over $400m in monoclonal antibody sales to go off-patent before 2015

However, branded monoclonal antibody uptake is currently hampered by reimbursement issues

International drivers and resistors to biosimilar monoclonal antibody uptake

Monoclonal antibody biosimilars in development internationally

6. Australia – Pharmaceutical industry infrastructure analysis

Key findings

Pharmaceutical industry infrastructure overview

R&D infrastructure trends

Manufacturing infrastructure trends

Overview of the pharmaceutical infrastructure in Australia

R&D and manufacturing strategies in Australia

Australia misses out as clinical trials are moved to Asia

Key company infrastructure in Australia

Pfizer

AstraZeneca

Sanofi-Aventis

GlaxoSmithKline

Novartis

Merck & Co.

Johnson & Johnson

Sigma Pharmaceuticals

Roche

Mylan

7. Bibliography

Australia – Executive Summary

Publications and online articles

Datamonitor reports and products

Australia – Socio-demographic and economic analysis

Publications and online articles

Australia – Healthcare system and drug regulatory analysis

Publications and online articles

Datamonitor reports and products

Australia – Prescription pharmaceutical sales analysis

Publications and online articles

Australia – Drug expiry analysis

Publications and online articles

Datamonitor reports and products

Australia – Pharmaceutical industry infrastructure analysis

Publications and online articles

APPENDIX

Exchange rate used in this report

Australia brand erosion – additional data

Australia brand erosion – methodology

Datamonitor prescription pharmaceutical definition and therapy area classification

About Datamonitor

About Datamonitor Healthcare

Datamonitor consulting

Disclaimer

Disclaimer

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